VP, Growth Marketing (Remote) (crowdstrike)

Job Description

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.

About the Role:

CrowdStrike is seeking a visionary and dynamic VP of Growth Marketing to lead a modern, digital-first, data led team that wakes up every day focused on driving new business growth across all segments. This role is pivotal in driving our brand’s growth and market presence through innovative and strategic marketing initiatives. The leader is responsible for partnering with sales, sales development and other marketing functions to create and capture demand, convert it into pipeline across buyer segment, geography and product line. If you are a results-driven leader passionate about shaping the future of marketing, we invite you to apply.

What You’ll Do:

• Develop and implement integrated marketing strategies to support CrowdStrike’s ambitious growth goals, enhance brand awareness and drive customer acquisition.

• Spearhead the digital demand generation initiatives, leveraging SEO, PPC, social media, email marketing, and other digital channels to generate leads, build pipeline and increase sales.

• Lead pipeline generation and deal acceleration initiatives in support of quarterly pipeline and revenue targets

• Manage selection, onboarding and drive successful adoption of modern mar-tech stack to support growth initiatives across marketing

• Lead and optimize all aspects of the demand operations to ensure efficiency and effectiveness in campaign execution and budget allocation.

• Lead end-to-end performance outcomes of regional growth marketing teams against $ spent and with focus on creation of pipeline and greater ROI. 

• Partner closely with field sales and regional marketing teams to align on priorities, define/adjust growth plans and tactics to drive new and expansion opportunities.

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• Collaborate with the partner marketing team to develop partner marketing strategies that align with overall pipeline goals.

• Manage relationships with external agencies, vendors, and technology partners to ensure high-quality and timely execution of marketing programs.

• Cultivate a culture of continuous testing and optimization to improve performance and ROI

• Manage, mentor, and expand the growth marketing team to nurture talent and foster a culture of excellence and innovation.

What You’ll Need:

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.

• Minimum of 15 years of experience in SaaS/software marketing, with at least 5 years in a senior management role focusing on growth, demand generation and digital marketing.

• Deep understanding of the B2B buyer’s journey and how to build a scalable model for both enterprise and mid-market/SMB segments within cyber industry.

• Proven track record of developing and executing successful marketing strategies in a fast-paced environment.

• Strong understanding of digital marketing tools and platforms, including CRM systems, analytics software, and content management systems.

• Maniacal focus on – growth, new logos, journey optimization, pipeline and revenue

• Exceptional leadership skills with the ability to drive and inspire a team towards achieving excellence.

• Excellent analytical, organizational, and communication skills.

• Creative thinker with a problem-solving aptitude.

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CrowdStrike, Inc. is committed to fair and equitable compensation practices. The base salary range for this position in the U.S. is $320,000 - $370,000 per year + variable/incentive compensation + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location.

Benefits of Working at CrowdStrike:

• Remote-first culture

• Market leader in compensation and equity awards

• Competitive vacation and flexible working arrangements 

• Comprehensive and inclusive health benefits

• Physical and mental wellness programs

• Paid parental leave, including adoption 

• A variety of professional development and mentorship opportunities

• Offices with stocked kitchens when you need to fuel innovation and collaboration

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