Manager, Enrollment Operations-Remote Work (umiami)

Job Description

Current Employees:

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The University of Miami has a great opportunity for a Manager, Enrollment Operationsto work remotely.

CORE JOB FUNCTIONS:

Supervises department personnel to ensure enrollment goals are met on an ongoing basis. Reviews student applications for admission to relevant programs. Works cooperatively with different departments to troubleshoot registration issues. Facilitates the training of student advisors and maintains a user-friendly training handbook. Serves as primary contact to resolve student issues and arranges for supplemental student academic support. Ensures that data collection on inquiries, applicants, visitors, and event registrants is accurate and supports reporting goals. Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with University policies and procedures. Ensures employees are trained on controls within the function and on University policy and procedures.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

Education/Experience: Bachelor’s degree in marketing, Communications, Information Technology, or related field and minimum 5 years of relevant experience.

DEPARTMENT SPECIFIC FUNCITONS:

Build, format, and schedule targeted email communications in the CRM.  Create and manage automated email workflows for various communication needs (e.g., lead nurturing, event reminders, application follow-ups).  Use CRM data to develop highly segmented email lists and automate personalized email content based on specific behaviors, demographics, or past interactions.  Analyze performance data to improve automated workflows and identify email effectiveness in the constituent journey.  Build and monitor fail-safe workflows that handle undelivered emails or errors (e.g., resending to recipients who didn’t open or failed to receive key communications).  Regularly audit automation setups to ensure all processes are functioning properly and delivering accurate content at the right time.  Ensure all email communications follow established business processes and adhere to review protocols.  Work with various stakeholders to ensure the consistency and accuracy of email messages and information dissemination.  Perform minor web copy edits to ensure content remains up-to-date and relevant.  Monitor email performance, including open rates, click-through rates, and conversions.  Identify areas for improvement and optimize email strategies to enhance engagement.  Keep abreast of best practices in email marketing, including subject line optimization, sending times, and frequency of communications to maximize ROI.  Support special projects and perform additional tasks as directed by the Associate Dean and Director of Enrollment Technology.

Other Responsibilities:

• Provides day-to-day administration and maintenance of the CRM, including but not limited to admission application development, building, and maintaining workflows and forms, writing rules and queries, building portals and dashboards, loading datasets, assisting with event management and communications, and managing daily tasks on the admission timeline.

• Supports end users and troubleshoots system and process related issues.

• Designs, documents, and tests new CRM functionality and additional integrations to advance Enrollment Technology operations.

• Partners with end users to gather all requirements to formulate specifications and translates those into business functionality.

• Makes recommendations for CRM-related solutions to meet the business requirements of the enterprise.

• Works with the Director of Enrollment Technology in developing, editing, and maintaining business process documentation, training materials and user guides.

• Conducts training sessions to implement new or improved systems and procedures.

• Monitors the accuracy of data and recommends needed changes or improvements.

• Assists in development and maintenance of a data dictionary for Enrollment Technology related systems.

• Recommends and follows best practices with regards to system maintenance, configuration, development, testing, data integrity, etc.

• Completes regular internal system audits and reports findings to the Director of EM Technology.

• Assists in training of new users and grow the CRM solutions and skill set across Enrollment Technology.

• Adheres to University and unit-level policies and procedures and safeguards University assets.

Knowledge, Skills and Attitudes:

• Ability to work both independently and as part of a team in an office characterized by high volume of emails and marketing initiatives

• Must be willing to learn new software as required

• Proficiency in email automation platforms and tools.

• Familiarity with HTML/CSS for email design and formatting.

• Strong analytical skills, including experience using email marketing analytics (e.g., open rates, CTR, conversions) and CRM reporting to improve campaign performance.

• Knowledge of compliance standards (e.g., GDPR, CAN-SPAM) for email marketing.

• Experience with CRM systems (Salesforce, Slate, or similar) and email marketing platforms 

• Basic understanding of HTML and web content management systems (CMS) for minor web edits 

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

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