Senior Brand Manager ( Part time) (diageo)
Job posting number: #158723 (Ref:JR1106703)
Job Description
Job Description :
Job Title: Senior Brand manager - Shopper
Location: Dublin
Please note this is a part time role.
About Us
At Diageo, we pride ourselves on a legacy of excellence and a portfolio of iconic brands such as Guinness, Johnnie Walker, Baileys, and Smirnoff. Our mission is to celebrate life every day, everywhere, by crafting unforgettable consumer experiences and fostering innovation.
We’re seeking bold and visionary professionals who thrive in fast-paced environments and want to make a significant impact. If you’re ready to lead with passion and curiosity, this role is your opportunity to shine.
About the Role
As a Senior Brand Manager with Shopper expertise, you will lead the development of brand and shopper marketing strategies that influence behaviours and convert shoppers into buyers across multiple channels. This is a pivotal role combining creative leadership, strategic thinking, and executional excellence to drive growth.
You’ll collaborate with cross-functional teams, including brand, category, and customer teams, to ensure seamless alignment between brand, customers and shopper activation. Your work will enhance Diageo’s shopper understanding, translating insights into award-winning campaigns that build memory structures, drive behaviour change, and deliver Return on Investment.
Ideal Candidate Profile
Experience:
Proven track record in marketing, shopper marketing, customer marketing, or trade marketing roles.
Demonstrated ability to deliver transformational business results through innovative shopper campaigns.
Experience in managing senior stakeholders and building strong, trusted relationships.
Skills and Capabilities:
Strategic thinker with a creative flair for storytelling and brand-building.
Strong commercial and numerical acumen, with the ability to translate data into actionable insights.
Highly skilled in multi-channel execution and omnichannel marketing.
Ability to thrive in a fast-paced, entrepreneurial environment and manage ambiguity.
Personal Attributes:
A passion for excellence and a deep sense of personal accountability.
A collaborative mindset and ability to galvanize cross-functional teams.
Resilient, curious, and driven to push boundaries for innovation and growth.
Key Responsibilities
Strategic Leadership:
Lead the creation and execution of integrated shopper marketing programs tailored to priority channels (e.g., grocery, convenience, e-commerce, B2B, on-trade).
Define channel blueprints and growth driver prioritisation to ensure impactful activation standards.
Partner with global and local teams to ensure creative assets are optimized for shopper conversion.
Executional Excellence:
Brief and manage agencies to deliver fit-for-purpose shopper marketing tools on time and within budget.
Ensure consistency in brand asset deployment to build brand equity and access memory structures.
Develop and implement robust measurement and evaluation frameworks to track behavioural change and financial outcomes.
Insight-Driven Marketing:
Build a deep understanding of shopper behaviours, missions, and decision-making processes across diverse channels.
Leverage data and insights to craft compelling shopper journeys and omnichannel experiences.
Collaborative Partnerships:
Build trusted relationships with customer activation teams, ensuring programs are adaptable and meet specific customer needs.
Collaborate with cross-functional teams, including consumer marketing, category, and innovation, to align on strategy and execution.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and for us to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don't let anything stop you from applying
Worker Type :
RegularPrimary Location:
St James GateAdditional Locations :
Job Posting Start Date :
2024-12-05